Sample Resume for Advertising Media Planner

Chris Smith

123 Main Street • Hometown, MS 00000 • (123) 456-7890 • This e-mail address is being protected from spambots. You need JavaScript enabled to view it

A career as a Senior Advertising Media Planner with potential for advancement within your organization.

Specialized in advertising media planning, with extensive experience working with local and national media.
Strong interpersonal skills with media buyer, creative team, researchers and other media contacts.
Proven oral and written communication abilities.
Strong presentation and negotiation skills as proven by closed sales numbers.
Ability to analyze clients’ needs and develop appropriate courses of action to yield desired result and comply with clients’ budgets.
Experienced in delegating assignments, monitoring performance and maximizing output.
Develop relationships well with co-workers and rewarded by being asked to be a mentor/trainer for upcoming advertising media planners.

Spencer and Williams Advertising, Waukee, NC
Junior Advertising Media Planner, 2001-present

Communicated with client and account executives in order to understand client’s needs and expectations.
Researched target audience, television viewing, reading habits and lifestyles.
Presented best plans that meet the budget of clients.
Worked with media buyer to discuss on cost and book advertising space.
Built strong relationships with local and national media, creative teams, researchers and others members of the advertising team.
Trained and mentored performance of new advertising media planners.
Developed an advertising media planner training manual for the company.

Cattering Creative Concepts, Adel, NC
Advertising Media Planner Assistant, 1998-2001

Assisted Senior Advertising Media Planner when dealt with clients.
Learned the basics of the position and built contacts and reputation for quality work.
Began working on project assignments solo within ten months working at the agency.
Met with senior advertising planner assistant, clients and account executives in order to understand client’s needs and expectations.
Worked with the creative teams to develop an appreciation and understanding of their roles in the process.
Completed project within deadlines and budget set by client.

University of North Carolina Chapel Hill, Chapel Hill, NC Major-Advertising
University of Iowa, Iowa City, IA Masters-Marketing

American Association of Advertising Agencies
Association of National Advertisers